What We Do
MIR Play develops preschool and elementary school toy marketing campaigns using custom-created teacher lessons, parent information, class posters, digital
extensions and product trial.
With educators AND children as powerful influencers, these tools combine to drive toy purchases in a uniquely powerful way.
5 Things To Know
6 Big Benefits
Stand out in the non-competitive, commercial free environment
Laser target by age of child, grade and market
Toy trial connected to classroom learning and supported by branded materials
Teachers are motivated to support and endorse your toy brand
Cost effective from less than $20 per school
Teacher/Parent communication pipeline builds excitement and awareness with parents
6,500 locations and 290,000 families in daycares and preschools
8,200 locations and 2,250,000 families in elementary schools
29,625 locations and 1,777,380 families in daycares and preschools
28,070 locations and 8,982,400 families in elementary schools