What We Do

We help great movies make an impact at the box office by integrating them into schools, child care centres and preschools using a combination of curriculum-centred lessons, materials for parents, signage and digital extensions.

Our strengths lie in connecting your movie’s message to it’s precise target in an extremely influential and integrated way.

9 Great Reasons Why

Non-commercial, non-competitive viral environment

Reach into every major screening market in North America

Proven high compliance and support by teachers and schools

Drives school group sales

Laser targeting by age, grade and market

Take home extensions creates excitement and awareness with parents

Turn key executions from concept, creative and production to distribution

Cost effective from less than $20 per school

Custom campaigns with single or multiple touch points / elements

Our Network


6,500 locations and 290,000 families in daycares and preschools

8,200 locations and 2,250,000 families in elementary schools

1,280 locations and 640,000 ‘tweens in middle schools

4,150 locations and 2,697,500 teens in high schools


29,625 locations and 1,777,380 families in daycares and preschools

28,070 locations and 8,982,400 families in elementary schools

7,280 locations and 2,722,720 ‘tweens in middle schools

7,521 locations and 5,828,755 teens in high schools

Tools and Tactics

Classroom Posters

School Social Feeds

Stickers and Tattoos



Mirror Clings

Student Activities

Parent Information

Locker Posters

Take Homes

Contact Us

Michael Sheasgreen
1-888-660-9997 ex. 225
MIR Communications Inc.
177 Danforth Avenue, Suite 301
Toronto, ON M4K 1N2